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Hey, I’m Tom Nikitin.
I’ve spent the last few years growing DTC and Amazon brands to $13.2M ARR, building the systems that help work get done with better results.
Along the way, I’ve focused on creating a culture built on trust and transparency, with open communication.
I prioritize execution speed to capture demand, moving faster than the curve to turn insights into outcomes.
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Get in touch > LinkedIn | Insta
random gem
https://www.youtube.com/watch?v=GoGpuOQD0Jw&list=RDGoGpuOQD0Jw&start_radio=1
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BUILDING Project PUR
Trying to solve the "Dermal Absorption Crisis" without sacrificing sex appeal.
Basically, I'm making sure your skin stops eating plastic, but you still look good in the mirror.
Status: Harder than it looks.
31 January 2026
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Turns out your leggings have a BPA problem
Studies show BPA and PFAS in synthetic activewear can leach through skin during exercise. Microplastics detected in ovarian tissue.
The research is there, just nobody's talking about it.
Regulatory complexity creates a moat. Legacy brands are stuck with existing supply chains and legal exposure.
Status: Solving a real problem, properly.
11 February 2026
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Built a basic website with a friend and Claude.
Applied for an LLC in the USA through Doola.
Booked a flight to the textile expo in Munich to meet some suppliers and touch garments. We need to work with very specific, advanced materials (merino, tencel, roica).
In mind: establish supply/manufacturing clarity, get samples and be very happy with them, and virally presell 300 non-hormone-disruptive leggings.
Status: Pushing.
25 February 2026
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Can I call this LEAN?
Transforming website to look like a $10M e-com brand (shifting through every AI tool I know).
The goal is to utilize a Painted Door strategy to validate the concept via Add to Cart events.
After a few low days balancing the war with Iran and the weight of sudden extreme professional freedom Im hyped again and directing hard toward 80% real-world validation.
Status: Loving my new standing desk.
8 March 2026
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